Test Bank For Consumer Behavior 2nd Edition By Kardes
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Edition: 2nd Edition
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Resource Type: Test bank
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Test Bank For Consumer Behavior 2nd Edition By Kardes
ISBN-10: 1133587674, ISBN-13: 9781133587675
Test Bank For Consumer Behavior 2nd Edition By Kardes
Consumer Behavior 2nd Edition By Kardes – Test Bank
Consumer Behavior 2nd Edition By Kardes
Consumer Behavior 2nd Edition
Consumer Behavior
Table of Contents
PART I: CONSUMER BEHAVIOR AND MARKETING STRATEGY.
1. Understanding Consumer Behavior and Consumer Research.
2. Consumer Focused Strategy: Segmentation and Positioning.
3. Branding Strategy and Consumer Behavior.
PART II: CONSUMER INFORMATION PROCESSING.
4. Consumer Perception.
5. Learning and Memory.
6. Automatic Information Processing.
7. Motivation and Emotion.
8. Attitude and Judgment Formation and Change.
PART III: CONSUMER DECISION MAKING.
9. The Consumer Decision Making Process.
10. Product Consideration, Evaluation, and Choice.
11. Behavioral Decision Theory.
PART IV: CONSUMER SOCIAL INFLUENCES AND CONTEMPORARY STRATEGIES FOR MARKETERS.
12. Self-Concept and Personality.
13. Social Influence and Behavioral Compliance.
14. The Influence of Culture and Values.
15. The Influence of Demography.
16. Contemporary Strategies in Reaching Consumers.
17. Engaging Consumers Through Online Marketing.
PART V: MANAGERIAL DECISION MAKING (ONLINE CHAPTERS).
18. Biases in Managerial Decision Making.
19. Strategies for Improving Managerial Decision Making.
MAECENAS IACULIS
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ADIPISCING CONVALLIS BULUM
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