Consumer Behaviour Buying Having And Being 7th Canadian Edition by Michael R. – Test Bank
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Edition: 7th Edition
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Resource Type: Test bank
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Consumer Behaviour Buying Having And Being 7th Canadian Edition by Michael R. – Test Bank
ISBN-10: 013435267X, ISBN-13: 9780134352671
Test Bank For Consumer Behaviour Buying Having And Being 7th Canadian Edition by Michael R.
Consumer Behaviour Buying Having And Being 7th Canadian Edition by Michael R. – Test Bank
Consumer Behaviour Buying Having And Being 7th Canadian Edition by Michael R.
Consumer Behaviour Buying Having And Being 7th Canadian Edition
Consumer Behaviour Buying Having And Being
Table of Contents
Section 1: Consumers in the Marketplace
1. An Introduction to Consumer Behaviour
Section 2: Consumers as Individuals
2. Perception
3. Learning and Memory
4. Motivation and Affect
5. The Self
6. Personality, Lifestyles, and Values
Section 3 Attitude Change and Decision Making
7. Attitudes
8. Attitude Change and Interactive Communications
9. Individual Decision Making
10. Buying and Disposing
Section 4 Consumers in their Social and Cultural Settings
11. Group Influence and Social Media
12. Income, Social Class, and Family Structure
13. Subcultures
14. Cultural Influences on Consumer Behaviour
15. The Creation and Diffusion of Culture
Appendix: Careers in Consumer Research
MAECENAS IACULIS
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ADIPISCING CONVALLIS BULUM
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