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Test Bank For Contemporary Canadian Marketing Cases 5th Edition Solution By H.F. (Herb) MacKenzie

Contemporary Canadian Marketing Cases 5th Edition Solution By H.F. (Herb) MacKenzie – Test Bank

Contemporary Canadian Marketing Cases 5th Edition Solution By H.F. (Herb) MacKenzie

Contemporary Canadian Marketing Cases 5th Edition Solution

Contemporary Canadian Marketing Cases

List of Cases
Case 1: Cott Corporation 1
Case 2: Marketing Metrics 5
Case 3: Prairie Home Appliance Service 18
Case 4: Green Village Grocer 25
Case 5: The Writers at Woody Point Festival 29
Case 6: Centre for the Arts 37
Case 7: Ethical Issues in Marketing Management 43
Case 8: Massine Bouzerar’s First Car 46
Case 9: Continue, Modify, or Abandon: The Marketing Research Project 49
Case 10: Riverside Credit Union 64
Case 11: Fork and Dagger 70
Case 12: Academic-Zone 75
Case 13: “Greener Pastures”: The Launch of StaGreen by HydroCan 78
Case 14: Dillon Controls Ltd. 84
Case 15: Barry Davis: Back on Board? 90
Case 16: Tools n’ Rules 93
Case 17: Heat-eze 98
Case 18: MetroPaint 105
Case 19: Harrison Measurement Devices Ltd. 111
Case 20: Kingston Frontenacs 114
Case 21: SPARK Marketing: Responding to Market Opportunities and
an Industry Shakeup 117
Case 22: The Road to the Beaches 126
Case 23: Wilderness Newfoundland Adventures (with Excel files) 135
Case 24: Wilson’s Family Restaurant 150
Case 25: ECCO Shoes 152
Case 26: Tyndale Treasures Community Store 158
Case 27: The Medicine Chest Tashia Batstone and Donna Stapleton 166
Case 28: Scheff Rotary Cutting Tools 182
Case 29: Homes of Distinction 186
Case 30: Trinity University: The Annual Fund Campaign 189
Case 31: Canadian Defence Production Ltd. 194
Case 32: Seeing Clearly: Lucentis and Avastin 197
Case 33: Bridge View Custom Cabinets 203
Case 34: Caribou Mathematics Competition 210
Case 35: Bovine Booties 213
Case 36: Enviro-Plumber 216
Case 37: Page Two 222
Case 38: W. H. Plastics Inc. 227
Case 39: Spriware Canada Inc. 233
Case 40: Petridis Vineyard: To Wine or Not to Wine 239
Case 41: The Investment Proposal 245

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