Strategic Management of Technological Innovation Melissa Schilling 6th Edition – Test Bank
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Edition: 6th Edition
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Resource Type: Test Bank
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Strategic Management of Technological Innovation Melissa Schilling 6th Edition – Test Bank
Strategic Management of Technological Innovation, 6e (Schilling)
Chapter 2 Sources of Innovation
1) If an individual knows a field too well, it can stifle his or her ability to come up with solutions that require an alternative perspective.
Answer: TRUE
Difficulty: 1 Easy
Topic: Creativity
Accessibility: Keyboard Navigation
2) An organization’s overall creativity level is a simple aggregate of the creativity of the individuals it employs.
Answer: FALSE
Difficulty: 1 Easy
Topic: Creativity
Accessibility: Keyboard Navigation
3) Sometimes, monetary rewards undermine creativity by encouraging employees to focus on extrinsic rather than intrinsic motivation.
Answer: TRUE
Difficulty: 1 Easy
Topic: Creativity
Accessibility: Keyboard Navigation
4) Research targeted at increasing knowledge for a specific application or need is called basic research.
Answer: FALSE
Difficulty: 1 Easy
Topic: Translating Creativity into Innovation
Accessibility: Keyboard Navigation
5) The terms “research” and “development” represent different kinds of investment in innovation-related activities.
Answer: TRUE
Difficulty: 1 Easy
Topic: Translating Creativity into Innovation
Accessibility: Keyboard Navigation
6) The science-push approach to research and development argued that innovation was driven by the perceived demand of potential users.
Answer: FALSE
Difficulty: 1 Easy
Topic: Translating Creativity into Innovation
Accessibility: Keyboard Navigation
7) Firms often form alliances with competitors to jointly work on an innovation project or to exchange information in pursuit of innovation.
Answer: TRUE
Difficulty: 1 Easy
Topic: Translating Creativity into Innovation
Accessibility: Keyboard Navigation
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