International Marketing and Export Management 7th Edition – Test Bank
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Edition: 7th Edition
Format: Downloadable ZIP Fille
Resource Type: Test bank
Duration: Unlimited downloads
Delivery: Instant Download
International Marketing and Export Management 7th Edition by Gerald Albaum – Test Bank
Test Bank For International Marketing and Export Management 7th Edition
International Marketing and Export Management 7th Edition – Test Bank
International Marketing and Export Management 7th Edition
International Marketing and Export Management
Contents
- International marketing and exporting 5
- Bases of International Marketing 31
- The International Environment: culture; economic forces;and competition 54
- The international environment: government, political and legal forces 68
- Market Selection: Definition and Strategies 83
- Information for international market(ing) decisions 98
- Market entry strategies 115
- Export entry modes 132
- Nonexport Entry Modes 151
- Product decisions 170
- Pricing decisions 192
- Financing and Methods of Payment 209
- Promotion and Marketing Communication 224
- Supply chain management/logistics and handling export orders 244
- Organization of international marketing activities 262
MAECENAS IACULIS
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ADIPISCING CONVALLIS BULUM
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