Introduction to Business International Edition 11th Edition by William M. Pride – Test Bank

Introduction to Business International Edition 11th Edition by William M. Pride – Test Bank

Test Bank For Introduction to Business International Edition 11th Edition by William M. Pride

Introduction to Business International Edition 11th Edition by William M. Pride – Test Bank

Introduction to Business International Edition 11th Edition by William M. Pride

Introduction to Business International Edition 11th Edition

Introduction to Business International Edition

Introduction to BusinessIntroduction to Business International Edition

Table of Contents

Part 1: The Environment of Business  

1. An Introduction to Business and Economics     1  

2. Ethics and Social Responsibility    52  

3. Business in a Global Setting     113  

Part 2: Business Ownership and Entrepreneurship  

4. Choosing a Form of Business Ownership     172  

5. Small Business, Entrepreneurship, and Franchises     219  

Part 3: Information for Business Strategy and Decision Making  

6. Understanding Information and e-Business     269  

7. Using Accounting Information     326  

Part 4: Management and Organization  

8. Understanding the Management Process     380  

9. Creating a Flexible Organization     423  

10. Producing Quality Goods and Services     461  

Part 5: Human Resources  

11. Attracting and Retaining the Best Employees     510  

12. Motivating and Satisfying Employees and Teams     558  

13. Enhancing Union-Management Relations     602  

Part 6: Marketing  

14. Building Customer Relationships Through Effective Marketing     651  

15. Creating and Pricing Products that Satisfy Customers     696  

16. Wholesaling, Retailing, and Physical Distribution     753 

17. Developing Integrated Marketing Communications    801  

Part 7: Finance and Investment  

18. Understanding Money, Banking, and Credit     854 

19. Mastering Financial Management     909  

20. Understanding Personal Finances and Investments     964