Marketing An Introduction 13th Edition By Gary Armstrong – Test Bank

Marketing An Introduction 13th Edition By Gary Armstrong – Test Bank

Marketing: An Introduction, 13e (Armstrong)

Chapter 3   Analyzing the Marketing Environment

1) Which of the following is part of the microenvironment of a firm’s marketing environment?

A) the political state of the country in which the firm exists

B) the cultural forces that exist in a society

C) the suppliers who work with the company

D) the technological resources available to the company

E) the different demographic trends in the market

Answer:  C

Diff: 2

LO:  3-1: Describe the environmental forces that affect the company’s ability to serve its customers.

2) Demographic, economic, natural, technological, political, and cultural forces form the ________ of an organization.

A) supply chain

B) macroenvironment

C) marketing intermediary network

D) internal environment

E) microenvironment

Answer:  B

Diff: 1

LO:  3-1: Describe the environmental forces that affect the company’s ability to serve its customers.

3) The responsibility for setting a company’s mission, objectives, broad strategies, and policies primarily lies with its ________.

A) finance department

B) research department

C) top management

D) marketing managers

E) human resource managers

Answer:  C

Diff: 1

LO:  3-1: Describe the environmental forces that affect the company’s ability to serve its customers.