Marketing Management 2nd Edition By Marshall – Test Bank

1.

A major problem for most managers today is not having enough information.
 
 
True    False

2.

A market information system (MIS) is a software package that companies purchase to help decision-makers cope with critical information.
 
 
True    False

3.

Market information systems serve as a warehouse where important information is stored until it is needed.
 
 
True    False

4.

Sales information systems are especially useful in a retail setting because of the customer contact of the salespeople.
 
 
True    False

5.

Technology companies like Apple use market research to understand product users’ needs and also to understand the competition.
 
 
True    False

6.

Managers are typically aware of all the information in their own company.
 
 
True    False

7.

Secondary data were collected for some other purpose than the problem currently being considered but has relevance to the current problem.
 
 
True    False

8.

Research almost always involves secondary data collection.
 
 
True    False

9.

Demographics are easy to obtain, and many companies do a good job of learning about demographic trends and responding to them.
 
 
True    False

10.

Post introduced Honey Bunches of Oats Greek Honey Crunch cereal because market research showed sales of its traditional Honey Bunches of Oats were down and sales of Greek yogurt were on the rise. 
 
True    False

11.

When planning the product mix, marketing managers should assess packaging trends in the marketplace. 
 
True    False