Strategic Brand Management 4th Edition
Design a valuable brand star by building, measuring, and managing brand equity
Kevin LeneKeller is one of the global leaders in strategic management and integrated marketing communications. In Strategic Brand Management: Creating, Managing, and Monitoring Buildings, 4thEdition by Kevin lane Keller flash the browser from a consumer perspective and provides a framework that helps learners and managers identify brand quality, Define and measures. Using a gateway from the knowledge of both learning and industry experts, the text conveys reputable examples and commercial studies of markets in the US and around the world.
Strategic brand management by Kevin Lene Keller exposes Brand is basically a dimension that differs in some way from other products designed to meet some needs. These differed encase may be tangible and non-tangible related to an item quality of the brand—-or more symbolic and emotional, a customer this thing keeps in mind before purchasing a product.
It usually contains several examples on each topic, and 75 short branching’s of branding that recognizes successful series and explains why they are so. Case readers will get acquainted with real-life news with Leaky Dockers, Intel Corporation, Nivea, Nike, and Starbucks. Brand managers to industry professionals for market marketing executives.
Strategic brand management by Kevin Lene Keller exposes Brand is basically a dimension that differs in some way from other products designed to meet some needs. These differed encase may be tangible and non-tangible related to an item quality of the brand—-or more symbolic and emotional, a customer this thing keep in mind before purchasing a product.
Industry thinking and developments, brand genuine and strategic branding research combines a comprehensive theoretical foundation with this comprehensive ongoing and long-term best-practice decision. Long-term exclusive brand strategy. Generally focused on how and why, it provides specific strategic guidance for planning, building, measuring, and managing brand equity.
