Test Bank For E-Commerce 2019 Business Technology and Society 15th Edition By Kenneth C. Laudon
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Edition: 15th Edition
Format: Downloadable ZIP Fille
Resource Type: Test bank
Duration: Unlimited downloads
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Test Bank For E-Commerce 2019 Business Technology and Society 15th Edition By Kenneth C. Laudon
ISBN-13: 978-0134998459, ISBN-10: 0134998456
Test Bank For E-Commerce 2019 Business Technology and Society 15th Edition By Kenneth C. Laudon
E-Commerce 2019 Business Technology and Society 15th Edition By Kenneth C. Laudon – Test Bank
E-Commerce 2019 Business Technology and Society 15th Edition By Kenneth C. Laudon
E-Commerce 2019 Business Technology and Society 15th Edition
E-Commerce 2019 Business Technology and Society
Table of Contents
PART 1: INTRODUCTION TO E-COMMERCE
1. The Revolution Is Just Beginning
2. E-commerce Business Models and Concepts
PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE
3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform
4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps
5. E-commerce Security and Payment Systems
PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES
6. E-commerce Marketing and Advertising Concepts
7. Social, Mobile, and Local Marketing
8. Ethical, Social, and Political Issues in E-commerce
PART 4: E-COMMERCE IN ACTION
9. Online Retail and Services
10. Online Content and Media
11. Social Networks, Auctions, and Portals
12. B2B E-commerce: Supply Chain Management and Collaborative Commerce
MAECENAS IACULIS
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ADIPISCING CONVALLIS BULUM
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