Name: Test Bank For MKTG 5th Edition by Charles W. Lamb - Testbankways
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Test Bank For MKTG 5th Edition by Charles W. Lamb

Edition: 5th Edition

Format: Downloadable ZIP Fille

Resource Type: test bank

Duration: Unlimited downloads

Delivery: Instant Download

Description

Test Bank For MKTG 5th Edition by Charles W. Lamb

MKTG 5th Edition by Charles W. Lamb – Test Bank

MKTG 5th Edition by Charles W. Lamb

MKTG 5th Edition

MKTG

Table of Contents

Part I: THE WORLD OF MARKETING.

1. An Overview of Marketing.

2. Strategic Planning for Competitive Advantage.

3. Ethics and Social Responsibility.

4. The Marketing Environment.

5. Developing a Global Vision.

Part II: ANALYZING MARKETING OPPORTUNITIES.

6. Consumer Decision Making.

7. Business Marketing.

8. Segmenting and Targeting Markets.

9. Marketing Research.

Part III: PRODUCT DECISIONS.

10. Product Concepts.

11. Developing and Managing Products.

12.Services and Nonprofit Organization Marketing.

Part IV: DISTRIBUTION DECISIONS.

13. Supply Chain Management and Marketing Channels.

14. Retailing.

Part V: PROMOTION AND COMMUNICATION STRATEGIES.

15. Marketing Communications.

16. Advertising, Public Relations, and Sales Promotion.

17. Personal Selling and Sales Management.

18. Social Media and Marketing.

Part VI: PRICING DECISIONS.

19. Pricing Concepts.

Endnotes.

Index.

Student/Instructor Review Cards.

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